{"id":105911,"date":"2026-01-09T15:30:23","date_gmt":"2026-01-09T18:30:23","guid":{"rendered":"https:\/\/ondawebhost3.com.br\/coletiva\/?p=105911"},"modified":"2026-01-11T18:40:31","modified_gmt":"2026-01-11T21:40:31","slug":"secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025","status":"publish","type":"post","link":"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/","title":{"rendered":"Secom gasta R$ 130 milh\u00f5es em propaganda digital em 2025"},"content":{"rendered":"

A Secretaria de Comunica\u00e7\u00e3o da Presid\u00eancia da Rep\u00fablica (Secom) alcan\u00e7a a marca de R$130 milh\u00f5es em despesas com an\u00fancios on-line, em 2025, segundo o levantamento do N\u00facleo Jornalismo. O valor representa um salto em rela\u00e7\u00e3o aos anos anteriores: R$51 milh\u00f5es, em 2023, e R$44 milh\u00f5es, em 2024.<\/p>\n

O levantamento considera exclusivamente as despesas com a internet. Dessa forma, outros meios de comunica\u00e7\u00e3o, como: TV e r\u00e1dio, n\u00e3o s\u00e3o contabilizados no c\u00e1lculo. As plataformas do Google, Meta (Facebook e Instagram), Kwai e TikTok lideram os investimentos da Secom. Tamb\u00e9m foram contemplados os sites de ve\u00edculos de imprensa tradicionais do Grupo Globo, Record e Uol.<\/p>\n

De acordo com o ministro da Secretaria da Secom, Sid\u00f4nio Palmeira, a distribui\u00e7\u00e3o de investimento em Publicidade \u00e9 balizada por crit\u00e9rios t\u00e9cnicos. Tamb\u00e9m para garantir o acesso da popula\u00e7\u00e3o a informa\u00e7\u00f5es sobre os servi\u00e7os p\u00fablicos.\u00a0“O refor\u00e7o do uso das redes sociais para divulga\u00e7\u00e3o das a\u00e7\u00f5es do Governo do Brasil reflete os novos h\u00e1bitos da popula\u00e7\u00e3o na hora de buscar informa\u00e7\u00f5es, com aumento do tempo dedicado \u00e0 navega\u00e7\u00e3o nesses canais. A estrat\u00e9gia tem como objetivo garantir e ampliar o acesso da popula\u00e7\u00e3o a informa\u00e7\u00f5es relacionadas aos direitos do cidad\u00e3o e aos servi\u00e7os colocados \u00e0 sua disposi\u00e7\u00e3o”, pontua Palmeira.<\/p>\n

Para o pr\u00f3ximo ano, a previs\u00e3o or\u00e7ament\u00e1ria tem um contrato de R$ 100 milh\u00f5es para a Comunica\u00e7\u00e3o on-line do Governo Federal. O montante dos pagamentos da Secom, que possui dados desde 2009, pode ser acessado\u00a0pelo site<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Montante ultrapassa o somat\u00f3rio de R$ 51 milh\u00f5es em 2023 e R$ 44 milh\u00f5es 2024<\/p>\n","protected":false},"author":8,"featured_media":105912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-105911","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nSecom gasta R$ 130 milh\u00f5es em propaganda digital em 2025 - Coletiva<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secom gasta R$ 130 milh\u00f5es em propaganda digital em 2025 - Coletiva\" \/>\n<meta property=\"og:description\" content=\"Montante ultrapassa o somat\u00f3rio de R$ 51 milh\u00f5es em 2023 e R$ 44 milh\u00f5es 2024\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Coletiva\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-09T18:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-11T21:40:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Secom-Coletiva-Jan26.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o Coletiva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o Coletiva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o Coletiva\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/#\/schema\/person\/da5d40657caa1537c3d94eb8beac0449\"},\"headline\":\"Secom gasta R$ 130 milh\u00f5es em propaganda digital em 2025\",\"datePublished\":\"2026-01-09T18:30:23+00:00\",\"dateModified\":\"2026-01-11T21:40:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/\"},\"wordCount\":284,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/#organization\"},\"image\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Secom-Coletiva-Jan26.png\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/\",\"url\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/secom-gasta-r-130-milhoes-em-propaganda-digital-em-2025\/\",\"name\":\"Secom gasta R$ 130 milh\u00f5es em propaganda digital em 2025 - 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