{"id":118606,"date":"2024-10-02T14:00:00","date_gmt":"2024-10-02T17:00:00","guid":{"rendered":"https:\/\/ondawebhost3.com.br\/coletiva\/sem-categoria\/glossario-do-clipping\/"},"modified":"2024-10-02T14:00:00","modified_gmt":"2024-10-02T17:00:00","slug":"glossario-do-clipping","status":"publish","type":"post","link":"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/glossario-do-clipping\/","title":{"rendered":"Gloss\u00e1rio do clipping"},"content":{"rendered":"<p><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><img decoding=\"async\" style=\"font-family: BloggerSans, sans-serif; font-size: 14px; text-align: center;\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/><span class=\"forecolor\" style=\"color: #f8ba1e;\">Clipping:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">o pr&oacute;prio &lsquo;guarda-chuva&rsquo; precisa ser explicado para quem &eacute; de fora da &aacute;rea. A palavra &eacute; uma g&iacute;ria adaptada da l&iacute;ngua inglesa, que significa o processo de monitoramento, an&aacute;lise e arquivamento de men&ccedil;&otilde;es a empresas na imprensa e\/ou outros meios de comunica&ccedil;&atilde;o, como as redes sociais.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>ROI:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">&eacute; a sigla para Retorno Sobre o Investimento. Trata-se de uma m&eacute;trica financeira que mostra como o dinheiro investido em a&ccedil;&otilde;es de comunica&ccedil;&atilde;o contribui para o valor e exposi&ccedil;&atilde;o da marca.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>KPI:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">Key Performance Indicator, em portugu&ecirc;s &eacute; traduzido como indicador-chave de desempenho. S&atilde;o indicadores que podem ser medidos, comparados e acompanhados para expor o desempenho de processos ou estrat&eacute;gias de um neg&oacute;cio.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Centimetragem:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">nada mais &eacute; do que a medi&ccedil;&atilde;o do valor do cent&iacute;metro x coluna de uma p&aacute;gina de jornal em equivalente publicit&aacute;rio.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Share of voice:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">outro termo em ingl&ecirc;s que corresponde &agrave;s men&ccedil;&otilde;es de um produto ou servi&ccedil;o em rela&ccedil;&atilde;o aos concorrentes analisados. <\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Lead:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">ao contr&aacute;rio de prospec&ccedil;&otilde;es, s&atilde;o clientes que j&aacute; demonstram interesse na marca, interagindo com ela de alguma forma.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>CTR:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">n&uacute;mero de cliques recebidos no an&uacute;ncio ou na postagem org&acirc;nica dividido pelo n&uacute;mero de vezes que ele foi exibido. <\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Benchmark:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">an&aacute;lise de outras empresas com as mesmas caracter&iacute;sticas (tamanho, &aacute;rea de atua&ccedil;&atilde;o, setor, perfil, etc.) para identificar pontos fortes e fracos da sua marca e da concorr&ecirc;ncia.<\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Otimiza&ccedil;&atilde;o das taxas de convers&atilde;o:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">indica a efic&aacute;cia de uma campanha em transformar visitantes do site ou rede social, por exemplo, em clientes. <\/span><\/span><br \/><span style=\"font-size: 18pt; font-family: BloggerSansRegular, sans-serif;\"><span style=\"font-family: BloggerSansMedium, sans-serif;\"><span class=\"forecolor\" style=\"color: #f8ba1e;\"><img decoding=\"async\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/Elemento_18.png\" width=\"19\" height=\"19\" \/>Smart:<\/span><\/span> <span class=\"forecolor\" style=\"color: #290758;\">conjunto de objetivos a serem definidos no plano de comunica&ccedil;&atilde;o &ndash; espec&iacute;fico, mensur&aacute;vel, acion&aacute;vel, relevante e temporal.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Clipping: o pr&oacute;prio &lsquo;guarda-chuva&rsquo; precisa ser explicado para quem &eacute; de fora da &aacute;rea. A palavra &eacute; uma g&iacute;ria adaptada da l&iacute;ngua inglesa, que significa o processo de monitoramento, an&aacute;lise e arquivamento de men&ccedil;&otilde;es a empresas na imprensa e\/ou outros meios de comunica&ccedil;&atilde;o, como as redes sociais.ROI: &eacute; a sigla para Retorno Sobre o Investimento&#8230;.  <a class=\"excerpt-read-more\" href=\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/glossario-do-clipping\/\" title=\"Read Gloss\u00e1rio do clipping\">Leia mais &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":118607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-118606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gloss\u00e1rio do clipping - Coletiva<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gloss\u00e1rio do clipping - Coletiva\" \/>\n<meta property=\"og:description\" content=\"Clipping: o pr&oacute;prio &lsquo;guarda-chuva&rsquo; precisa ser explicado para quem &eacute; de fora da &aacute;rea. A palavra &eacute; uma g&iacute;ria adaptada da l&iacute;ngua inglesa, que significa o processo de monitoramento, an&aacute;lise e arquivamento de men&ccedil;&otilde;es a empresas na imprensa e\/ou outros meios de comunica&ccedil;&atilde;o, como as redes sociais.ROI: &eacute; a sigla para Retorno Sobre o Investimento.... 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