{"id":183948,"date":"2019-04-05T00:16:00","date_gmt":"2019-04-05T03:16:00","guid":{"rendered":"https:\/\/ondawebhost3.com.br\/coletiva\/sem-categoria\/cesar-paz-traz-workshop-design-de-interacao-a-innovation-week\/"},"modified":"2019-04-05T00:16:00","modified_gmt":"2019-04-05T03:16:00","slug":"cesar-paz-traz-workshop-design-de-interacao-a-innovation-week","status":"publish","type":"post","link":"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/cesar-paz-traz-workshop-design-de-interacao-a-innovation-week\/","title":{"rendered":"Cesar Paz ministra workshop Design de Intera\u00e7\u00e3o \u00e0 Innovation Week"},"content":{"rendered":"<img decoding=\"async\" style=\"float: none; margin: 0px auto; display: block;\" src=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2026\/01\/WhatsApp-Image-2019-03-28-at-13.32.54.jpeg\" \/>\n<p>Dando sequ&ecirc;ncia aos cinco workshops proporcionados pela Innovation Week, que acontece at&eacute; amanh&atilde;, 5, nesta quinta-feira, 4, <a href=\"http:\/\/coletiva.net\/perfil\/cesar-paz-ousadia-e-talento,172978.jhtml\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"bold\">Cesar Paz<\/span><\/a> trouxe ao evento um bate-papo sobre Design de Intera&ccedil;&atilde;o. Ele, que &eacute; mestre em Design Estrat&eacute;gico, abordou, principalmente, no que tange &agrave; adapta&ccedil;&atilde;o de conte&uacute;do para v&aacute;rios tipos de telas e dispositivos, por meio de experi&ecirc;ncias do usu&aacute;rio (user experience). &nbsp;<\/p>\n<p>Para ele, que tamb&eacute;m &eacute; fundador, ex-CEO e ex-presidente do Conselho de Administra&ccedil;&atilde;o da AG2, bem como da Abradi-RS, &eacute; preciso se adaptar na medida que se tem uma presen&ccedil;a mobile ou em navegadores computadores. &ldquo;Esta rela&ccedil;&atilde;o que acontece entre a pessoa e o acesso do conte&uacute;do precisa ser f&aacute;cil e fina e, para isso, existe uma t&eacute;cnica: o Design de Intera&ccedil;&atilde;o&rdquo;, explica ao <strong>Coletiva.net<\/strong>.<\/p>\n<p>A partir do Design de Intera&ccedil;&atilde;o, consegue-se definir os padr&otilde;es corretos para gerar esta experi&ecirc;ncia. A partir desta premissa, Cesar explica sobre quais s&atilde;o os elementos fundamentais para essa constru&ccedil;&atilde;o. Ap&oacute;s a explana&ccedil;&atilde;o sobre os conceitos, os participantes s&atilde;o instigados a criar um projeto de intera&ccedil;&atilde;o focados em designs para smartphones.<\/p>\n<p>Realizada pela Associa&ccedil;&atilde;o Riograndense de Propaganda (ARP) e pelo Grupo de Marketing RS, a Innovation Week acontece de 1&ordm; a 5 de abril, na ESPM-Sul (Rua Guilherme Schell, 350 &#8211; Santo Ant&ocirc;nio), em Porto Alegre. Com o apoio da Melnick Even, a equipe Coletiva.net realiza a cobertura em tempo real do evento.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dando sequ&ecirc;ncia aos cinco workshops proporcionados pela Innovation Week, que acontece at&eacute; amanh&atilde;, 5, nesta quinta-feira, 4, Cesar Paz trouxe ao evento um bate-papo sobre Design de Intera&ccedil;&atilde;o. Ele, que &eacute; mestre em Design Estrat&eacute;gico, abordou, principalmente, no que tange &agrave; adapta&ccedil;&atilde;o de conte&uacute;do para v&aacute;rios tipos de telas e dispositivos, por meio de experi&ecirc;ncias&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/cesar-paz-traz-workshop-design-de-interacao-a-innovation-week\/\" title=\"Read Cesar Paz ministra workshop Design de Intera\u00e7\u00e3o \u00e0 Innovation Week\">Leia mais &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":183949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-183948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cesar Paz ministra workshop Design de Intera\u00e7\u00e3o \u00e0 Innovation Week - Coletiva<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cesar Paz ministra workshop Design de Intera\u00e7\u00e3o \u00e0 Innovation Week - Coletiva\" \/>\n<meta property=\"og:description\" content=\"Dando sequ&ecirc;ncia aos cinco workshops proporcionados pela Innovation Week, que acontece at&eacute; amanh&atilde;, 5, nesta quinta-feira, 4, Cesar Paz trouxe ao evento um bate-papo sobre Design de Intera&ccedil;&atilde;o. Ele, que &eacute; mestre em Design Estrat&eacute;gico, abordou, principalmente, no que tange &agrave; adapta&ccedil;&atilde;o de conte&uacute;do para v&aacute;rios tipos de telas e dispositivos, por meio de experi&ecirc;ncias... 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