{"id":47460,"date":"2025-09-29T18:00:00","date_gmt":"2025-09-29T21:00:00","guid":{"rendered":"https:\/\/ondawebhost3.com.br\/coletiva\/sem-categoria\/sistema-ocergs-realiza-workshop-networking-branding-e-comunicacao\/"},"modified":"2025-09-29T18:00:00","modified_gmt":"2025-09-29T21:00:00","slug":"sistema-ocergs-realiza-workshop-networking-branding-e-comunicacao","status":"publish","type":"post","link":"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/sistema-ocergs-realiza-workshop-networking-branding-e-comunicacao\/","title":{"rendered":"Sistema Ocergs realiza workshop &#8216;Networking, Branding &#038; Comunica\u00e7\u00e3o&#8217;"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O Sistema Organiza&ccedil;&atilde;o das Cooperativas do Estado do Rio Grande do Sul (Ocergs) realizou, recentemente, o workshop &lsquo;Networking, Branding &amp; Comunica&ccedil;&atilde;o&rsquo;. Inspirado na National Basketball League (NBA) &#8211; liga de basquete norte-americana, o encontro, realizado na Casa do Cooperativismo, reuniu 85 profissionais de 55 cooperativas ga&uacute;chas para debater estrat&eacute;gias de marca e comunica&ccedil;&atilde;o de forma colaborativa. A proposta foi refor&ccedil;ar o esp&iacute;rito de time entre os comunicadores, em uma din&acirc;mica narrada pelo jornalista <\/span><a href=\"https:\/\/coletiva.net\/perfil\/duda-garbi-futebol-bom-humor-e-um-assado,422882.jhtml\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Duda Garbi<\/strong><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A gerente de Comunica&ccedil;&atilde;o e Marketing do Sistema Ocergs, Simone Zanatta, destacou a import&acirc;ncia da iniciativa para o fortalecimento do setor. Conforme a gestora, a proposta foi trazer conhecimento, estrat&eacute;gia e valores. &ldquo;Pensamos em um evento imersivo, em que cada comunicador pudesse experimentar a atmosfera de uma partida de basquete e, mais do que isso, refletir sobre os times estrat&eacute;gicos que s&atilde;o essenciais para o cooperativismo.&rdquo;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A gerente de Comunica&ccedil;&atilde;o do Sistema OCB, Samara Caroline de Ara&uacute;jo, apresentou a proje&ccedil;&atilde;o da campanha nacional &lsquo;SomosCoop&rsquo; para 2026. O diretor de Marketing da Vulcabras, M&aacute;rcio Callage, trouxe os aprendizados do case Olympikus. Tamb&eacute;m participaram o consultor de comunica&ccedil;&atilde;o Mario Rosa, integrante do time criador da marca &lsquo;SomosCoop&rsquo;; o gerente de Marketing da Termolar, Roberto Wickert, que apresentou o case da empresa; e a fundadora da Cord&atilde;o,<\/span><a href=\"https:\/\/coletiva.net\/perfil\/daniele-lazzarotto-no-mundo-para-compartilhar,274240.jhtml\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Daniele Lazzarotto<\/strong><\/a><span style=\"font-weight: 400;\">, com reflex&otilde;es sobre o impacto da Intelig&ecirc;ncia Artificial no Marketing e na produ&ccedil;&atilde;o de conte&uacute;do.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Sistema Organiza&ccedil;&atilde;o das Cooperativas do Estado do Rio Grande do Sul (Ocergs) realizou, recentemente, o workshop &lsquo;Networking, Branding &amp; Comunica&ccedil;&atilde;o&rsquo;. Inspirado na National Basketball League (NBA) &#8211; liga de basquete norte-americana, o encontro, realizado na Casa do Cooperativismo, reuniu 85 profissionais de 55 cooperativas ga&uacute;chas para debater estrat&eacute;gias de marca e comunica&ccedil;&atilde;o de forma&#8230;  <a class=\"excerpt-read-more\" href=\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/sistema-ocergs-realiza-workshop-networking-branding-e-comunicacao\/\" title=\"Read Sistema Ocergs realiza workshop &#8216;Networking, Branding &#038; Comunica\u00e7\u00e3o&#8217;\">Leia mais &raquo;<\/a><\/p>\n","protected":false},"author":8,"featured_media":47461,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-47460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sistema Ocergs realiza workshop &#039;Networking, Branding &amp; Comunica\u00e7\u00e3o&#039; - Coletiva<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sistema Ocergs realiza workshop &#039;Networking, Branding &amp; Comunica\u00e7\u00e3o&#039; - Coletiva\" \/>\n<meta property=\"og:description\" content=\"O Sistema Organiza&ccedil;&atilde;o das Cooperativas do Estado do Rio Grande do Sul (Ocergs) realizou, recentemente, o workshop &lsquo;Networking, Branding &amp; Comunica&ccedil;&atilde;o&rsquo;. Inspirado na National Basketball League (NBA) &#8211; liga de basquete norte-americana, o encontro, realizado na Casa do Cooperativismo, reuniu 85 profissionais de 55 cooperativas ga&uacute;chas para debater estrat&eacute;gias de marca e comunica&ccedil;&atilde;o de forma... 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