{"id":94602,"date":"2025-12-15T11:00:57","date_gmt":"2025-12-15T14:00:57","guid":{"rendered":"https:\/\/ondawebhost3.com.br\/coletiva\/?p=94602"},"modified":"2025-12-30T20:10:14","modified_gmt":"2025-12-30T23:10:14","slug":"anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia","status":"publish","type":"post","link":"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/","title":{"rendered":"Anamid lan\u00e7a guia para fornecer orienta\u00e7\u00f5es ao Marketing de Influ\u00eancia"},"content":{"rendered":"

A Associa\u00e7\u00e3o Nacional do Mercado e Ind\u00fastria Digital (Anamid) lan\u00e7ou o ‘Guia de Boas Pr\u00e1ticas para Contrata\u00e7\u00e3o de Influenciadores Digitais’, um material que pretende ser refer\u00eancia para a atua\u00e7\u00e3o \u00e9tica e eficiente no Marketing de Influ\u00eancia. O documento re\u00fane diretrizes, m\u00e9tricas e recomenda\u00e7\u00f5es para orientar marcas, ag\u00eancias e criadores de conte\u00fado sobre como estruturar parcerias de forma segura e transparente, em conformidade com as normas do Conselho Nacional de Autorregulamenta\u00e7\u00e3o Publicit\u00e1ria (Conar) e outras legisla\u00e7\u00f5es vigentes.<\/p>\n

De acordo com o guia, o influenciador deve ser tratado como um parceiro estrat\u00e9gico de neg\u00f3cio, n\u00e3o apenas como um canal de divulga\u00e7\u00e3o. “Nosso objetivo \u00e9 ajudar o mercado a profissionalizar suas rela\u00e7\u00f5es e garantir que a Publicidade digital seja sempre clara e respons\u00e1vel”, afirma o presidente da AnaMid, Rodrigo Neves. Entre os temas abordados, est\u00e3o a diferen\u00e7a entre criadores e influenciadores, crit\u00e9rios de sele\u00e7\u00e3o de perfis, m\u00e9tricas e KPIs – indicadores-chave de desempenho – para medir performance, al\u00e9m de boas pr\u00e1ticas na identifica\u00e7\u00e3o de conte\u00fados patrocinados.<\/p>\n

O material tamb\u00e9m alerta para os riscos de campanhas direcionadas a crian\u00e7as e refor\u00e7a a import\u00e2ncia de combater a desinforma\u00e7\u00e3o. O Guia de Boas Pr\u00e1ticas para Contrata\u00e7\u00e3o de Influenciadores Digitais est\u00e1 dispon\u00edvel gratuitamente no\u00a0site da associa\u00e7\u00e3o<\/a>\u00a0e \u00e9 indicado tanto para quem atua diretamente com criadores digitais quanto para profissionais de Comunica\u00e7\u00e3o, Jur\u00eddico e Marketing. A constru\u00e7\u00e3o foi desenvolvida pelo Comit\u00ea de Influenciadores Digitais da Anamid, grupo que atua na cria\u00e7\u00e3o de diretrizes, promo\u00e7\u00e3o de boas pr\u00e1ticas e profissionaliza\u00e7\u00e3o do ecossistema de influ\u00eancia digital no pa\u00eds.<\/p>\n

Equipe que construiu o material<\/strong><\/p>\n

Ele \u00e9 formado por executivos que s\u00e3o refer\u00eancia no mercado de comunica\u00e7\u00e3o e influ\u00eancia, sendo eles: Fernando Souza, consultor, professor e palestrante na FS Consultoria; Magda Paz, diretora da 7 Marketing; Phelipe Barros, gerente de Estrat\u00e9gia e Influ\u00eancia na Sioux Digital 1:1; Rodrigo Mauger, s\u00f3cio-diretor de Neg\u00f3cios e Projetos na Ag\u00eancia Fillet e Rodrigo Neves, CEO da VitaminaWeb e presidente da Anamid. “O comit\u00ea \u00e9 um espa\u00e7o de constru\u00e7\u00e3o coletiva. Reunimos diferentes olhares do ecossistema, de gestores, ag\u00eancias e criadores de conte\u00fado, para propor solu\u00e7\u00f5es reais que fa\u00e7am o mercado evoluir de forma \u00e9tica e sustent\u00e1vel”, finaliza o presidente da associa\u00e7\u00e3o.<\/p>\n","protected":false},"excerpt":{"rendered":"

Material com diretrizes, m\u00e9tricas e recomenda\u00e7\u00f5es orienta marcas, ag\u00eancias e criadores de conte\u00fado<\/p>\n","protected":false},"author":8,"featured_media":94603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-94602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"yoast_head":"\nAnamid lan\u00e7a guia para fornecer orienta\u00e7\u00f5es ao Marketing de Influ\u00eancia - Coletiva<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anamid lan\u00e7a guia para fornecer orienta\u00e7\u00f5es ao Marketing de Influ\u00eancia - Coletiva\" \/>\n<meta property=\"og:description\" content=\"Material com diretrizes, m\u00e9tricas e recomenda\u00e7\u00f5es orienta marcas, ag\u00eancias e criadores de conte\u00fado\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/\" \/>\n<meta property=\"og:site_name\" content=\"Coletiva\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-15T14:00:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-30T23:10:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2025\/12\/Anamid-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Reda\u00e7\u00e3o Coletiva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reda\u00e7\u00e3o Coletiva\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/\"},\"author\":{\"name\":\"Reda\u00e7\u00e3o Coletiva\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/#\/schema\/person\/da5d40657caa1537c3d94eb8beac0449\"},\"headline\":\"Anamid lan\u00e7a guia para fornecer orienta\u00e7\u00f5es ao Marketing de Influ\u00eancia\",\"datePublished\":\"2025-12-15T14:00:57+00:00\",\"dateModified\":\"2025-12-30T23:10:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/#organization\"},\"image\":{\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ondawebhost3.com.br\/coletiva\/wp-content\/uploads\/2025\/12\/Anamid-1.webp\",\"articleSection\":[\"Not\u00edcias\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/\",\"url\":\"https:\/\/ondawebhost3.com.br\/coletiva\/noticias\/anamid-lanca-guia-para-fornecer-orientacoes-ao-marketing-de-influencia\/\",\"name\":\"Anamid lan\u00e7a guia para fornecer orienta\u00e7\u00f5es ao Marketing de Influ\u00eancia - 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